How can I control what visitor data is collected and retained?

Manage how your visitors' personal information is collected, stored, and/or purged from our secure cloud

Table of Contents

Overview

Data Collection

Data Retention

Notable Exceptions

Overview

Scanning IDs gives you access to a wealth of personally identifiable information (PII) about your visitors, along with a wealth of demographic data that can be valuable to analyze for retail and marketing purposes. 

However, PII is considered sensitive information and must be protected to prevent unauthorized access, use, or disclosure. It is often subject to various privacy laws and regulations which vary considerably by location. 

The admin portal, www.veriscancloud.com, gives you the ability to control exactly what data your devices collect, configure a retention policy for that data, and then apply those settings to specific locations in order to comply with state-level requirements. 

Data Collection

Admins can log in to the VeriScan Cloud portal and navigate to Settings > Local Settings > Data to set their Data Collection policy. You can choose from 4 options: 

1. Do not collect data
2. Collect demographic data only
3. Collect all
4. Collect custom selection

Choosing any of these options updates the checkboxes next to the specific fields shown below it, so you can see exactly which data will be collected and what will NOT be collected. By default, new accounts are set to "Collect all." If you select "Collect demographic data only" you can see that all fields with PII no longer have a checkmark next to them. Therefore, no PII will make its way to your VeriScan Cloud portal.    

Data Retention

After you have set your Data Collection policy, you will want to configure how you want to retain or purge the data that you have collected. This is done in the same place as your Data Collection policy (the VeriScan Cloud portal and navigate to Settings > Local Settings > Data) and is accessible to admins as well. You can choose from a few options:

1. Do not delete, retain records in secure cloud
2. Retain either demographic data only or a custom selection of data after a set period. This allows for purging of PII while still retaining non-PII. 
3. Delete all records after a set period.

The default setting for new customers is to retain all records in our secure cloud. However, you may have cause to delete some or all of your visitors' data after a set period of time in order to comply with local privacy regulations, and doing this manually is an onerous and error-prone process. 

If you wish, you can purge the PII and retain demographic or custom data only automatically on a daily, weekly, monthly, quarterly, or annual basis. 

Notable Exceptions

If you are using Classic VeriScan for Windows, you will have to configure your local database settings in addition to these VeriScan Cloud settings.